Alfa Romeo
From 1910 to 1915

The Alfa Romeo logo contained two symbols of Milan: the snake of the Visconti 
family on a light blue background, and a red cross on a white background, 
surrounded by a small metallic circle with the words ALFA-MILANO. On models
built from 1910 to 1915, the external diameter of the shield was 65 mm, and the
words ALFA and MILANO were separated by two figure-of-eight knots.


From 1915 to 1925

When Nicola Romeo bought the company the logo was a small steel circle bearing the  words: ALFA ROMEO MILANO.





From 1925 to 1946

After the Alfa P2 won the first world Motor Racing Championship the badge was
surrounded by a laurel wreath in respousse metalwork. Circle diameter rose from 65
to 75 mm. In 1930 the diameter of the circle was reduced to 60 mm and remained
unchanged until 1945.


 
From 1946 to 1972

When the Italian monarchy was abolished and the country became a republic, the
Savoy dynasty bows were exchanged for two wavy lines and the badge diameter was  reduced to 54 mm. In 1950 a new badge in enamelled brass but with the same 
diameter was introduced. In 1960 the same badge design began to be made of plastic.

 
From 1972 till date

Since the ALFASUD factory was built in Pomigliano the word MILANO has not
appeared on the badge which however retains its two Milanese symbols surmounted
by the words ALFA ROMEO.
1.                         The  Evolution  of  the  Alfa  Romeo  Badge
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