 |
 |
 |
 |
 |
 |
 |
 |
 |
A Balance between quality and speed.
We balance the need to have a graphic which is large enough to be comprehensible with the need to have the page download quickly before users move on. It is also important that graphics are designed which are not too large for the user's screen.
Visuals that complement the text information being presented increase the likelihood for retention of that information, but visuals which are not related to the text have no effect on retention. Unrelated graphics are unnecessary in page design.