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This was my year one principles of marketing
project. We were supposed to conduct a survey on the new habits of a
sample of Singaporeans and present our findings. Our aim was to find out
how many people read news online and the online news portal we were
targeting was www.asiaone.com,
Singapore Press Holdings' website. |
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This e-case was done in semester 2 for written
communications module. We were supposed to read articles on the crash of
Flight SQ006 and the collision of the LRT train at the Phoenix Station
in Choa Chu Kang and analyze the service recovery and corporate
communications of both companies.
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This was the project I did for my elective
module, Bio-Enterprise, in Year 2. I was working with a different
group of people and lecturers that I hadn't met before from different
diploma courses. It was a very enriching and fun time, though I had my
reservations at the beginning. |
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During the last period of my in-house
attachment, I had to come up with material to present for a knowledge
sharing session. I decided to base my presentation on nature reserves
and the business aspect of running one. |
