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Latest Marketing Stories

The Web: The Age of Individualized Adverts (highly target Internet advertising) United Press International (See Topic Area) At 25, Frequent Flier Programs Fly Off Course USA Today (See Topic Area) Suit Over Poor Google Ranking May Go Forward (company sues for fall in rankings) CNET News.com (See Topic Area) Selling TV Like Tupperware (sales parties) Wall STreet Journal (via Pittsburgh Post-Gazette (See Topic Area) Redefining the RSS feed (discussion of RSS history and business model) Business2.0 (See Topic Area) Inside Google's New-Product Process BusinessWeek (See Topic Area) Classic Selling Mistakes (what salespeople should avoid) BusinessWeek (See Topic Area) How Failure Breeds Success (the benefits of failed products) BusinessWeek (See Topic Area) Google Launches Checkout Service to Compete With PayPal Mercury News (See Topic Area) Yahoo Settles Click Fraud Lawsuit Boston Herald (See Topic Area) Emotional Connections or Functionality — What Really Drives Consumer Sales? (results of consumer package research) Package Design (See Topic Area) Unplug and Play (trade show selling on a small budget) Exhibitor Magazine (See Topic Area) See Links to Over One Thousand More Stories in the Marketing Stories Archive

Latest Marketing Stories

Exploring the International Market for Data (direct marketing internationally) B-to-B (See Topic Area) Connecting the Data Dots (uses of database marketing) B-to-B (See Topic Area) Business Schools Lack Focus on Marketing to Hispanics Dallas Star-Telegram (See Topic Area) The Promise of Channel Stewardship (problems with distribution channel strategy) Harvard B-School Working Knowledge (See Topic Area) Global Marketing is Wal-Mart's World Cup Goal Wall Street Journal (via Bradenton Herald) (See Topic Area) Marketing Must Grapple With the Unpredictable Consumer (b-to-b selling strategies) Portland Business Journal (See Topic Area) Shopping's Social Value Fading for Those Online Boston Globe (via TMCnet) (See Topic Area) The Soft Skills of Global Managers (managing globally) Harvard B-School Working Knowledge (See Topic Area) Salt Seller Sprinkles On the Marketing (small business marketing strategy) DM News (See Topic Area) The Link Between Content and Sales (strategies for e-zine marketing) Chief Marketer (See Topic Area) Five Words to Never Use in an Ad (interesting though debatable perspective) BusinessWeek (See Topic Area) 5 Hot Products For the Future Business2.0 (See Topic Area) See Links to Over One Thousand More Stories in the Marketing Stories Archive

Marketing Principles, History and the Marketing Plan

Recent Marketing Stories for Topic Area

The Promise of Channel Stewardship (problems with distribution channel strategy) Harvard B-School Working Knowledge (See Sub-Topic Area) Bernard Loomis; Merged Toy Marketing, Saturday Cartoons (obituary of famous marketer) Washington Post (See Sub-Topic Area) Movie Theaters: Extreme Makeover Fortune (See Sub-Topic Area) Macy's to Sell iPods in Vending Machines ECommerce Times (See Sub-Topic Area) Fast Talk: Good Sports (insights into sports marketing) FastCompany (See Sub-Topic Area) In: Fruit Crisps and Milk. Out: Twix and Coke. (responding to calls for change) Christian Science Monitor (See Sub-Topic Area)

Customer Focused Marketing

Recent Marketing Stories for Topic Area

Connecting the Data Dots (uses of database marketing) B-to-B (See Sub-Topic Area) Beyond E-Commerce Is R-Commerce (relationships in online business) CRM Daily (See Sub-Topic Area) Teens and E-Commerce: Selling to the Teen Shopper ECommerce-Guide (See Sub-Topic Area) Metrosexuals: A Well-Groomed Market? brandchannel (See Sub-Topic Area) For Many Women, Finding Plus-Size Clothes is Still a Reach (unsatisfied customer needs) Pittsburgh Post-Gazette (See Sub-Topic Area) Business Intelligence Gets Smarter (software for mining data) BusinessWeek (See Sub-Topic Area)

Education and Training

Recent Marketing Stories for Topic Area
Business Schools Lack Focus on Marketing to Hispanics Dallas Star-Telegram (See Sub-Topic Area) China's B-School Boom BusinessWeek (See Sub-Topic Area) Firms Use Business Classes to Sell Products (sponsoring college classes) NPR (See Sub-Topic Area) Six Sigma Helps Marketing Improve Design, Save Money B-to-B (See Sub-Topic Area)

Global Marketing

Recent Marketing Stories for Topic Area

Global Marketing is Wal-Mart's World Cup Goal Wall Street Journal (via Bradenton Herald) (See Sub-Topic Area) The Soft Skills of Global Managers (managing globally) Harvard B-School Working Knowledge (See Sub-Topic Area) India: A Hot Brand Cimate? (selling brands in India) brandchannel (See Sub-Topic Area) Planning an Overseas Event? Read This First Chief Marketer (See Sub-Topic Area) Brand Magic in India BusinessWeek (See Sub-Topic Area) Putting A Local Spin On Your Global Brand (packaging in global markets) Brand Packaging (See Sub-Topic Area)

Groups and Meetings

Recent Marketing Stories for Topic Area

The Personal Touch (art of trade show selling) B-to-B Magazine (See Sub-Topic Area) Ten Things I Wish I'd Known (about trade shows) Exhibitor Magazine (See Sub-Topic Area) When in Doubt, Use Penguins (attracting attention at trade shows) Exhibitor Magazine (See Sub-Topic Area) Show Selection: The Five-Step Shuffle (strategies for selecting the right trade shows) Exhibitor Magazine (See Sub-Topic Area) State of the Industry - Trade Show Research (annual research report) Exhibitor Magazine (See Sub-Topic Area) Nine Simple Fixes, Ten Times the Sales (improving trade show sales) Exhibitor Magazine (See Sub-Topic Area)

Internet Marketing

Recent Marketing Stories for Topic Area

The Link Between Content and Sales (strategies for e-zine marketing) Chief Marketer (See Sub-Topic Area) The Seven Biggest Online Marketing Mistakes ClickZ (See Sub-Topic Area) Effective Cross-Selling Online ClickZ (See Sub-Topic Area) To Each His Own E-mail (segmenting email marketing) Target Marketing Magazine (See Sub-Topic Area) We're Number Two! (insight into search ranking position) Multichannel Merchant (See Sub-Topic Area) E-Commerce Best Practices Make Perfect (ideas for doing e-commerce right) destination CRM (See Sub-Topic Area)

Legal Issues in Marketing

Recent Marketing Stories for Topic Area

A Taxing Concern (taxing out-of-state purchases) Multichannel Merchant (See Sub-Topic Area) U.S. Patent Office Re-Examines Amazon's 'One Click' Patent AP (via Pittsburgh Post-Gazette) (See Sub-Topic Area) Crack Down (fraud in consumer promotions) Promo Magazine (See Sub-Topic Area) Networks Sue Truck Stop Chain for Alleged Replacement of TV Ads (airing own ads) AdLaw (See Sub-Topic Area) Internet Marketers, Others Resolve FTC Charges (email and direct marketing violations) DM News (See Sub-Topic Area) Coke, Pepsi Settle Sports Drink Dispute After NAD Ruling (question of product comparison advertising) AdLaw (See Sub-Topic Area)

Market Research and Internet Marketing Research

Recent Marketing Stories for Topic Area

5 Hot Products For the Future Business2.0 (See Sub-Topic Area) Big Brands Tap Into Private Online Communities (using online communities for market research) ECommerce Times (See Sub-Topic Area) Consumers Driving New Product Innovation (why companies do and do not listen to customers) ECommerce Times (See Sub-Topic Area) Scanning for Threats and Opportunities (ideas to get a bigger view of the market) Harvard B-School Working Knowledge (See Sub-Topic Area) What Your Web Site Can Tell You (understanding website metrics) Internet Retailer (See Sub-Topic Area) Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ (See Sub-Topic Area)

Marketing Management and Marketing Strategy

Recent Marketing Stories for Topic Area

Salt Seller Sprinkles On the Marketing (small business marketing strategy) DM News (See Sub-Topic Area) What Type of Brand Are You? (issues in drug branding) Pharmaceutical Executive (See Sub-Topic Area) The Hard Part Follows After Wal-Mart Says Yes (succeeding in a small business) WSJ Starup Journal (See Sub-Topic Area) If You Were in Charge, How Would You Market These Products? (important considerations in marketing planning) Knowledge @ Wharton (See Sub-Topic Area) Hotels Wish Guests a Nice-Smelling Stay (branding with scent) USAToday (See Sub-Topic Area) If It's All in a Name How Do You Find One? (issues in finding a name) WSJ Startup Journal (See Sub-Topic Area)

Promotion and Advertising

Recent Marketing Stories for Topic Area

Exploring the International Market for Data (direct marketing internationally) B-to-B (See Sub-Topic Area) Five Words to Never Use in an Ad (interesting though debatable perspective) BusinessWeek (See Sub-Topic Area) Advertising in the Air (billboards on airplanes) Miami Herald (See Sub-Topic Area) Exxon Mobil's PR Troubles (audio clip) NPR (See Sub-Topic Area) Pay-Per-Call Struggles to Prove Worth in Internet Ad Realm ECommerce Times (See Sub-Topic Area) The Bar Code Gets a Hip New Lfe (bar codes in mobile marketing) Wall Street Journal (via Pittsburgh Post-Gazette) (See Sub-Topic Area)

Publications

Recent Marketing Stories for Topic Area
Less Than Half of Consumers Feel Safe Shopping Online ECommerceTimes (See Sub-Topic Area) Silence the Sales Pitches (consumer protection from marketers) Motley Fool (See Sub-Topic Area)

Retailing and Consumer

Recent Marketing Stories for Topic Area

Shopping's Social Value Fading for Those Online Boston Globe (via TMCnet) (See Sub-Topic Area) Ice Cream Shops Thaw Sales With Scoops of Fun (entertainment in retailing) USA Today (See Sub-Topic Area) The Staples Turnaround: That Was Easy Business2.0 (See Sub-Topic Area) Retail Plows Ahead with RFID CRM Daily (See Sub-Topic Area) She's Not An Also-Ran Now (retailers targeting female athletes) BusinessWeek (See Sub-Topic Area) The New Merchandising (methods for online retailers) Internet Retailer (See Sub-Topic Area)

Selling and Sales Management

Recent Marketing Stories for Topic Area

Marketing Must Grapple With the Unpredictable Consumer (b-to-b selling strategies) Portland Business Journal (See Sub-Topic Area) Party On (home selling parties) FastCompany (See Sub-Topic Area) Making Your (Power) Point (tips for better presentations) Inc Magazine (See Sub-Topic Area) Star Qualities (traits of top salespeople) Entrepreneur Magazine (See Sub-Topic Area) 10.5 Insights Into the Mind of a Super Salesperson bizjournals (See Sub-Topic Area) Hanging Tough (advice for landing big sales accounts) Entrepreneur Magazine (See Sub-Topic Area)

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