Portfolio - Editorial

Editorial: Corporate Communications

A selection of branding, marketing, news reporting and executive wordsmithing. I've been told that I have a natural talent for this stuff... some people go to school for years and years and can't make words roll off the pages like I can. I'm not bragging... just telling you what I was told.

Definition:
Culling keywords, tidbits and phrases from various branding collateral, I developed the copy for this ad.

Relax... the Water's Fine
Not only did I design the ad, but I wrote the copy.

Press Release
Announcing the selection of a new sales rep, this press release describes the company's functions, roots and community involvement.

News Story
From the February 2006 internal newsletter, this story is about the new sales lead prequalification process.

Feature Article
From the November 2005 internal newsletter, this feature article, normally written by an exec, is about the company's 90th Anniversary.

Special Report
From the September and November 2005 internal newsletter, this two-part story is about the company's response to the hurricanes.

Also from this Issue: Maximum Exposure

About the VigilantVoice

When I joined Yokogawa, one of the tasks left to me by my predecessor was the compilation and editing of the internal / sales rep newsletter. It was satisfactory in design and content, but I knew it could be much better. So I started from scratch. I developed a magazine-style layout, updated the style sheets, and redesigned the cover (note the Newsweek border and the feature headlines).

Distributed via secure PDF, the newsletter has active hyperlinks throughout. Clicking on a feature headline on the cover brings you right to the article, as does clicking on a table of contents entry. Clicking on key places on every page will bring you back to the table of contents. Hyperlinks to external websites are also included.

Note: because the newsletter is edited for internal use and may contain sensitive information, I am unable to provide a complete copy online. A version marked up like the declassified government files on UFOs may be forthcoming, though...