Ad Copy

Definition:
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... which I wrote for the ad I designed describing Yokogawa's VigilantPlant to the general public. It borrows from concepts previously publicized (*) and capitalizes on several key elements of the campaign (+). The slightly-above-average quantity of copy is negated by the fact that this ad was specifically designed for the back cover of a magazine.

People commented that they "finally understood" what VigilantPlant was!

Yokogawa's commitment to industry* begins with the vigilance* of all our 18,000+ employees around the world. It's proven in the quality* and reliability for which our award-winning products and solutions are renowned. It's shown in the innovation* that drives the research and development of new products and improves customer service. It's displayed in the foresight* that determines our next steps—and the foresight that will give you the power to make your operation a VigilantPlant+.

VigilantPlant is not a product or solution. It's what you'll get by trusting Yokogawa to show you the clear path to operational excellence+. Your plant will become more efficient+, less prone to problems+ and more adaptable to changes+. Your people will be at their best: fully aware, well informed and ready to face the next challenge+.

Yokogawa invites you to See+ what VigilantPlant is all about. Once you Know+, you'll be able to Act+ with greater confidence and ease—and you'll reap the benefits.