| Gallery 2:
Marketing Materials, Educational
Publishing Here we have some ads, a representation of an interesting catalog design, some postcards and a rather appetizing menu. Most of Gallopade's marketing was direct mail, though ads did appear in select magazines. A lot of stuff got printed, in-house and by printers all over the country. |
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 Print Ad: 2.5" x 5.5"A refreshing-as-clean-mountain-air ad for the American Milestones series of activity-based history books. |
 Print Ad: 2" x 10"A bright, eye-catching come-and-see-us ad for the company's participation in the educational supply trade show. |
 Print Ad: 2.25" x 9"This June ad was designed using Pantone's "Freshening" textile fashion color palette for summer 2004. |
 Print Ad: 2.25" x 10"This ad for a quarterly features Jack O' Lanterns and Christmas presents and a bigger-than life product display. Buy one now! |
 Multicultural
"Flatalog"This one was a dramatic departure from the usual WOW! catalogs in that it is nicely structured, with everything neatly boxed up and restrained. I developed three or four different fold orders for this type of catalog, all of which print 4/4 at 22" x 17". With this one, you first fold it in half to 11" x 17". Then you fold that in half to 11" x 8.5". Then you fold that down to 5.5" x 8.5". And then it's suitable for mailing. |
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 Sumo-Sized PostcardYes, it's big. So big it earned the moniker of "Sumo." And red... very red. And a little creepy... but it's supposed to be. We selected three of the (then 12) Mysteries to receive the Sumo Treatment. One master, three postcards... and a month later we had 16 Mysteries. Oh, the tragedy! |
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 Product MenuThe selected theme for one trade show we went to was a café/coffee house. At each café table (there were six or seven) in our booth was a small stack of a selected product and two of these menus… they were printed double-sided, cut into four panels, laminated, and scored to fold… rumor has it that several people had to be physically restrained to prevent them from walking away with the menus! |
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