| Gallery 1: Merchandising and
POP/POS Displays Ladies and gentlemen, I now present a fantastic collection of merchandising apparati! Applause... applause... |
 State Product DisplayThis "permanent" display was born of the necessity to provide retailers a sturdy display that can hold a substantial amount of product in a relatively small footprint. Part of the birthing specs were that it be created from as much stock hardware as possible. And so it was! The rotating base
weighs at least 50 lbs. The wire grid H that mounts to it are stock items,
as are most of the attachments. I had to have a couple of the racks
modified to accommodate the 3" header zone of the book covers. |
 Mystery DisplayThe Carole Marsh Mysteries series grew too large to use a stock display, so I worked with a corrugated display manufacturer to design a new one that utilizes a "stock" base. The series has experienced great ROI residing in this display. |
 State Counter DisplayCost is always a factor when developing temporary POP displays. In addition, you never know what someone might really be putting in them. So I dressed up this stock magazine display.... |
 Germs Counter Display....and this one (and the next) so that it would be certain whose product belonged in there. A new printer paired with label stock allowed for.... |
 Patriotic Counter Display....a dramatic improvement of these stock displays at a cost of $2 each (large) and $1 each (small). These have been very well-received by retailers. |
| Boxes are one of my favorite things (can't you tell?). I enjoy seeing new methods of using boxes as packaging and new designs that make boxes more useful and closer to art than packaging. |
 Reading Unit PackagingBooklets and activity cards are individually shrink wrapped into packets. The box will be heavy-duty chipboard wrapped by a label with a hinged or removable top. |
 Mystery Gift BoxJust a custom-designed corrugated box wrapped by a label. Back is shown; the front is open so consumers can see the spines of the mystery books. |