Creating the Invisible Synopsis:
A healthcare organization’s image is shaped by many factors, some more controllable than others. But how much of that image can be changed without changing the patient experience? Changing the patient experience requires changing the organizational culture, not just improving communications or offering a customer relations in-service. In this highly energized and dynamic session, you will learn how to embark on a corporate culture initiative, how to obtain buy-in from all levels of the organization, how to stay the course when noticeable results aren’t immediately achieved, and how to dramatically impact your organization’s “voice,” as well as your bottom line.
Most important, you will better understand how to integrate marketing, public relations, and planning with your organization’s operational strategy, and see why employee relations is really the key to successful image management. If your corporate “voice” and organizational image are keeping you awake at night, then find out how employee relations and corporate culture can become the cornerstone of your organization’s market-driven strategy.
