Sally Parker
Content for Internet and Print Media
The shortest distance between two points ...
Let's get to the point. In the online world, we have just a moment to grab the reader's attention. We need to help him find what he came looking for. If we don't have anything to offer, why bother?
I prefer to write simply and to the point. On the Internet, there is no room for buzzwords and fluff. I look for the clearest, most elegant way to say something. It's satisfying to know I've written words that will help someone understand. Isn't that what matters most?
... is a straight word.