An Activists' Strategy for Effective Online Networking
Our basic strategy article, this document outline the three basic steps to effective online activism: getting online, establishing email lists and creating a basic web site.

Seven Characteristics of an Online Organization  
Is your organization taking full advantage of the power of the online communication?  This article outlines seven key indicators of an environmental group that's being effective with technology.

Sending Effective Email
10 tips to help you send more effective email.  A great article if you're new to email.

Writing an Effective Online Newsletter
From UNC's Center for Instructional Technology, a very useful set of notes on writing, designing and publishing effective online newsletters for your organization.

Online Donations: Sorting Out the Chaos
Why and how to begin taking credit-card donations online.

Online Giving: E-Commerce Affiliate Programs and Charity Shopping Portals
An introduction to two popular ways to generate revenue from your members' online shopping.

Building Online Communities: Transforming Assumptions into Success  
This excellent article by Victoria Bernal of the Benton Foundation explores for common misconceptions about online community building, and discusses ways to build successful online communities.

Food for Thought

Reinventing Democratic Culture in an Age of Electronic Networks
by David Bollier
This article is hosted on the NetAction Web site.

Environmental Organizing on the Internet
by Richard Civille
This article is hosted on the Rockefeller Family Fund Web site

Benton Foundation's Best Practices Toolkit
A great compendium of "what works" on the net for progressive activism.

Flood of Email Credited With Halting U.S. Bank Plan
New York Times, 3/24/99
A fascinating example of how effective online advocacy (over 250,000 email comments!) forced the FDIC to withdraw a proposed policy that would have seriously impinged on our rights to privacy.

This article is hosted on the New York Times Web site

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