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BANNER ADVERTISING:
Love them or hate them, banner ads are one of the dominant forms of online advertising. Due to the widespread acceptance of the standard
468 x 60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
There are two major types of banners:
Static banners
These are banners that remain the same for every user and every page load, and
Dynamically rotated banners
These are banners that can change for each user. In other words you are able to have multiple advertisers, or, multiple banners for one advertiser, or any combination.
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