The ideas discussed in the article are suitable to be applied by IT organizations. The four project cases that the author experienced have indeed given a clear picture on how those ideas would be beneficial. I personally encourage introducing these ideas to the software engineering students to help them have a more global view of IT business world. In addition, these can assist them in accurately deciding the work management and business goals in their future profession as software engineers.
Stan Rifkin, the main author of the article, is a specialist in assisting organizations for whom computing is strategically important. He has worked many cases on implementing software process improvement. Moreover, he has a BS in business administration, an MS in computer science, and is completing doctorate in education. Therefore, I am convinced that the ideas presented are valid because of qualifications and experiences possessed by the author.
The article in fact does not specify any specific software platforms or products that different software measures can be applied. It also does not show the process of how and when those software measures began to be introduced. There are no specific notations/diagrams mentioned either. I think this article was not written to show these details, but rather the new methodologies/strategies to be promoted.
I believe that the result will assist me to have a better understanding of software engineering field, especially on market strategy. I can see the fact that the new measures developed: customer intimacy and product innovativeness have been proven to solve various problems encountered.
The issues and cases presented in the article are very true and give a good guideline for marketing strategy. I think that the article is of high relevance to the immediate future trend of market, since different market disciplines can be applied by organizations to improve their work management. In fact, there are many executive IT companies that have implemented these policies and get their business into success.
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