Expansion of Methodologies
Following are some issues that I would like to propose:
Customer Intimacy: Training in Management
I have some suggestions regarding the management training to create customer intimacy:
Analyze the information received, but do not use it yet
Conduct workshops with buying decision makers to flush out their needs
Conduct workshops with the actual users of your product/service. This is because they are often different than the people who make the decision to buy
Conduct workshops with the management hierarchy to create executive linkages throughout the customers' management structure
Identify actions can be taken to make you indispensable to the customers
Detailed process can be summarized in the following diagram:
Product Innovativeness: Learning to Innovate
Leading companies have been able to capture the Innovation Premium by making innovation their main strategic thrust. In fact, they have recognised that innovation is the key element to help companies close the growth gap.
Practice in innovation management, enablers and change management is required for delivering sustainable value through innovation. A good innovation management allows an organisation to systematically develop successful products and services and business opportunities.
Best practice innovation exploits web-based technologies and tools to support and improve innovation and product development performance.
Leading companies make change initiatives work because they understand the unwritten rules that typically cause them to fail.
They also use metrics to drive the desired behaviour rather than simply measure behaviour. To deliver sustainable value through innovation we need to integrate all the three elements:
