Why Marketing?

Marketers direct the marketing of a company�s products or 
services. Marketing executives know the company�s product line, historical 
market, potential market, media costs, media response, and budgeting 
issues. Marketers often have to be intimate with a number of advertising 
media, such as radio, television, phone solicitation, mail campaigns, and 
promotional events.

Ok, in a nutshell: Marketing is the art and the science of getting people 
to buy stuff.

Marketing executives often are promoted to strategic planning positions. 
Others take their skills to advertising agencies, demographic research firms, 
or public relations firms. Many return to school for M.B.A.s. Upon completion
of their degrees, many head up marketing departments or move into 
positions of management. A notable few work for consumer advocacy 
groups and are vocal participants in the debate over fairness in marketing 
and advertising. 

Upon graduation, most Marketing majors usually find jobs in consulting, 
market research, and advertising. If you want to work in the Marketing 
department, though, you should expect to start in sales where you can 
really get to know a company's products and its customers. In fact, 
starting in sales is frequently the best (and sometimes the only) way to 
ultimately get one of those coveted (not to mention high-paying, low stress) 
jobs in the Marketing department. 

# of people in profession: 86,000 
Average hours per week: 45 
Average starting salary: $ 35,000 
Average salary after 5 years: $ 46,000 
Average salary after 10 to 15 years: $ 68,000

Professionals Read:  Marketing News, Journal of 
Marketing, Brandweek, Demographics  
Book.
Films and TV Shows Featuring the Profession:
Big, Scrooged, Big Game, Lover, Come Back  

Major Associations:

Promotion Marketing Association of America, Inc.
257 Park Avenue South
11th Floor
New York, NY 10010
Tel: 212-420-1100
Fax: 212-533-7622
Web: www.pmaalink.org

Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036-9700
Tel: 212-768-7277
Fax: 212-533-7622
Web: www.the-dma.org

All information above thankfully provided by the Princeton Review.
>>Marketing at princeton review

SFSU Organizations:
Marketing Club


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