His areas of interests are:
1. Mass Media Industry in India
2. Audience Research
3. Media Marketing.
Apart from teaching these subject areas at MICA, he is a Visiting Faculty at XIM Bhubaneshwar and has conducted various training programmes for practicing professionals.
Some glimpses into the training programmes:
1. Philips India Ltd. - Media Planning and Evaluation
2. Zee Telefilms Ltd.
This site is being developed to give the readers an insight into the happenings in the media industry with a special focus on Television Industry in India.
