Under the Bill of Rights section 4, �no law shall be passed abridging the freedom of speech, of expression or of the press, or the right of the people peaceably assembles and petitions the government for redress of grievances.� This puts the idea that media is above to any other commercial establishment. Media in a business world is untouched by any kind of regulation. The industry is also additionally protected from foreign competition. This means that only Filipino may own and or manage the mass media.
As time goes by, the number of radio and television stations increases. Eventually the competition exits prior to the growth of p Philippine professional media. During that time, radio and television offer the coarsest and most inane fare.; This only means that the industry must find ways on how to maintain their business and maximize their profit as well even without their concern of they provide for the people. This time the image of mass media has changed. These changes affect the lifestyle of people.
D. Transformation of Philippine Media
Media industry specifically television programs faces challenges on their business. Foreign media products such as films, videos, and TV programs and publication are free to enter the local market but foreign capital and expertise may not set up or manage mass media operation in the country. These products may totally affect the media industry inside the country. This is now the time of pirated products enters into scenario. It is hard to know that these products are sold by Filipino vendors even they do not know its effect to the industry itself. Eventually the image of mass media changes into something fearful. Since mass media is above to any other commercial establishment, therefore it has grown to be such a powerful institution. Perhaps it is because the mass media can shape public discourse and serve as a catalyst for change. Perhaps because print media for instance, it can give tacit approval to corruption and even coddle a dictatorship. Perhaps it is because can inspire revolution. Then, this paper might say that mass media may transform its image by itself without any factor from the outside environment. The transformation of media affects the quality of public life in a democracy. And this time press freedom does not necessarily translate to an excellent press, or an ethical one. Press freedom becomes the freedom to sell stories, the freedom to market the news as a commodity, the freedom to turn the mass media into mass mediocrity.
Moreover, as the media transform, the people changes the way of their life. It is because mass media reflects who they are-their basest instincts and their noblest aspiration. Eventually, rallies and killing of journalists are reported everyday. And the news is delivered in a manner and tone of voice that agitates rather than informs. This is of course right to say that the Filipinos hold the freedom sacred- for the freedom of the press belongs first to the people and only secondarily to the government or any media outfit. This time mass media is not for information dissemination but for the promotion of political figures, scurrilous statements and selling overly exaggerated stories and as well as false, vile, and foul writings. This is now the time government enters into the picture. The government imposes policies that regulate the mass media industry to promote social order.
E. Kapisanan ng mga Broadcaster ng Pilipinas (KBP)
The KBP was born out of the need of the Martial Law regime to give the perception that there was still freedom of the press in the country trough the regulation of broadcast media by the KBP. Now that full freedom of the press and the free enterprise system under a free competitive environment prevail, the regulatory function of KBP would no longer be necessary because the regulation is duplicated done by government agencies like national Telecommunication, Movie and Television Review Classification Board, the courts with respect to libel.
PART V Global Media Arts (GMA7) Network
GMA7 is the second leading television network in the Philippines. It is a network of 46 VHF stations. It can also be heard on the airways through 26 radio stations throughout the country. The GMA7 is established on June 14, 1950 and has continually kept in touch with the preference of its viewers. It is driven to enrich the lives of Filipinos everywhere with superior entertainment and responsible delivery of news and information. It delights its viewers with rib-tickling comedies, heartwarming dramas, action-packed animated series, value-laden educational and feel good true story programs, and comprehensive, balanced and credible news and public affairs report. Viewers can participate in polls, interact with other viewers on air and send feedback through text massaging in several GMA programs.
GMA has seven core values that help the company work hand in hand. These are the following: 1. They place God above all; 2. They believe that the viewers is Boss; 3. They value the people as their best asset; 4. They uphold integrity and transparency; 5. They are driven by their passion for excellence; 6. They strive for efficiency in everything they do; 7. They pursue creativity and innovation. In terms of business they create six corporate visions in order the company to maintain reputation. These corporate visions are the following: 1. They are the most respected, undisputed leader in the Philippine broadcast industry and the recognized media innovator and pacesetter in Asia; 2. They are the Filipino�s favorite network; 3. They are the advertiser�s preferred partner; 4. They are employer of choice in the industry; 5. They provide the best returns to their shareholders; 6. They are key partner in promoting the best in the Filipino.
A. GMA Kapuso Foundation
It is established in 1991 and engaged in varied projects that benefit underprivileged families and children, prisoners and ex prisoners and children of GMA employees . It is a non-stock, non-profit charitable institution, founded on the principle of philanthropy and the value of charity. It aims is to promote the public welfare through an active involvement in philanthropic, humanitarian and charitable services. These are projects that contribute to the society�s concern:
1. Bisig Bayan- A leading force in the organization, one of the foundation�s public service arms, provides relief assistance to families displaced during calamities and natural disaster. It also assists needy families and individuals by subsidizing costly treatments, medicines, burial of relatives and providing legal aid.
2. "Give A Gift: Alay sa Batang Pinoy"- Its mission is to give hope and a future to the Filipino family. Primarily by safe-guarding human rights, upgrading the standards of education, and by reducing the effects of poverty.