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Facebook, the world’s biggest social
media network, has announced that
it now has over 1 billion active
users. The social media site reaches one
in seven people on our planet. Over 600 million of them connect through
mobile phones. Launched in 2004,
Facebook is responsible for 1.13 trillion “Likes”
and over 17 billion uploaded photos.
On his personal Facebook page, founder Mark
Zuckerberg said he is proud of
what the company has achieved in
such a short time and feels good about giving so many people a new form of
getting together.
Zuckerberg plans to expand Facebook to those areas of the world where the social media site is currently not yet dominant, like China or Russia, where local social media sites have a higher ranking. Onlyrecently, Zuckerberg travelled to Russia where Facebook has only about seven million users.
ark Zuckerberg and Facebook
In many African countries, Facebook has a simplified version
which can bedisplayed on basic mobile
phones that have no internet
access. Many people, especially in rural areas,
ask for such phones “with Facebook on them”.
In contrast, Facebook growth has
been slowing down in Europe and North America. Here, Zuckerberg wants to expand advertising
on by using the personaldata of
each of its members. This could cause protests as especially European
users are skeptical of Facebook’s privacy guidelines.
The company’s main income sources are
advertising and other non-standardfeatures like
social games. Users in the United States and Canada make up over 50% of the
company’s income.
The California-based company
worries that, as more and more people connect via mobile
phone,ads will
not be clicked on as often as on desktop computers or laptops. Facebook is
looking for more ways to make money.
It is becoming a platform for other apps.
Zuckerberg also wants to help Facebook get a better image after the stock market disaster last May. The company suffered a financial loss when its share prices started out at $38 and then dropped to almost half.