This business plan roughly follows the immigrant plot.
The only differernce between the typical new American immigrant struggling to open a restaurant and me is that I don't have family members who will work to suport the business.
I must keep the plan very simple and to the point. Even when I am generating sufficient revenue to expand, the menu will remain small.
Year two: it is time to add an espresso machine. Specialized coffee beverages are highly profitable.
Breakfast service is expanded as well, starting with the gradual addition of a weekend brunch service.
Breakfast service now also includes a limited menu of packaged lunch items (Japanese bento style) available to go. Unlike traditional bento, however (with its scoop of plain rice and plastic grass garnish), these lunches will introduce items that will eventually appear on the property's proposed dinner menu, albeit in smaller portions.
Lunch service now also includes a limited selection of salads and individually wrapped dessert items.
The second year financial outlook is to create an accounting profit, and to stay in business.
The second year service goal is to continue to build a take out business, and to begin to develop an off-property catering presence in the community.
YEAR THREE