Interview: Sergio Zyman Marketing for the New Millennium
Sergio Zyman's The End of Marketing As We Know It refreshingly rethinks modern marketing. Zyman, who was the chief marketing officer at Coke, believes that marketing is not an art, it's a science, and that the goal of marketers is to sell more stuff, not run marketing programs. Amazon.com's Business & Investing editor, Harry C. Edwards, spoke with Zyman about marketing on the Internet, political campaigns, and Al Gore.
 Read Amazon.com's interview
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