Teens and Advertising
Anti-Advertising Project
Kathleen Weresch
English 101, 10:00
Professor Jason Snart
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"Our heroes follow.  Sometimes they contradict each other.  Michael Jackson drinks Pepsi but Michael Jordan drinks Coke.  Who is the false prophet?  Your friends reinforce the brandhunting.  wearing the same stuff and hearing the same music makes you Fraternity, united in soul and form" (Lasn, The Cult You're In 54).
Mia Hamm sponcoring
Gatorade
Tiger Woods sponcoring Nike
Britney Spears and Ricky Martin sponcoring Pepsi
Tracy Magrady, David Beckham, Meghann Shaughnessy are sponsors of Adidas.
All advertisers are now using famous people to sell their stuff.  They believe that everybody will follow their favorite famous person.  The famous people get a huge chunk of money to do this also.
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