How Effective Is Profitable Media's Internet Marketing Campaign?

To see how effective Profitable Media's Internet Marketing Campaign is, let's take a look at the case of BALAY DAKU :

BALAY DAKU, a Case Study

BALAY DAKU (Big House) is The First Ilonggo Full-length Independent Digital Film. Although BALAY DAKU had non-traditional features -- 195-minute length, subtle storytelling, local actors, shot on video -- it still had the potential of finding a niche market because it was a pioneer in its field, precisely because of the features mentioned. The filmmaker didn't have a set strategy in mind when he began to show his movie to viewers. However, Profitable Media recognized immediately that with the proper Internet Marketing Strategy, the groundbreaking film could find its proper audience. When Profitable Media came on board as its Web Developer and Publicist, the independent movie began to attract a wide audience, both locally and abroad. To wit:

1. The website was launched online on February 16, 2003. After a little more than a month of the launch, and subsequent Internet Marketing, it has acquired 1400 page hits on its home page. This translates to around 700 or more unique visitors in just a month of being online.

2. There have been inquiries here and abroad -- from as far as Australia, the United States, and Europe, on how to buy VCD and VHS copies of the digital movie. There have also been offers from people from these places of showing the movies in their local areas, and of assisting the filmmaker in submitting to foreign film festivals. The filmmaker, acting on Profitable Media's recommendations, is now working on the necessary procedures, so that he can sell the movie online.

3. The filmmaker was featured in the Philippine Daily Inquirer's 2bu! section, Indiefilipino.com, and Metropolitan Computer Times. Another article is pending at Computer World Magazine. This kind of publicity is a coup of sorts for a Filipino independent film, considering that independent works like BALAY DAKU seldom get the necessary space they deserve in mainstream publications.

4. More upcoming screenings for the film. And based on the response and inquiries from interested parties, (see http://www.geocities.com/balaydaku/guestbook.htm) they will be well-attended.