Building your web site Depending upon the scope of your project, you may want to hire a web developers, or you may want to do it yourself. There are a number of good software packages available that make building a web site almost as easy as using a word processor. We would recommend for you to use:

Macromedia Dreamweaver - is the software of choice for thousands of small business people worldwide. This software helps you build and update dynamic web sites. For many, Dreamweaver saves time, money and frustration.

Microsoft Front Page - a leading web site creation and management. FrontPage 2000 is for all skill levels-from novice to guru. What's more, you can find comprehensive help for sites created with FrontPage on the Web.

Allaire Cold Fusion - an industry-leading development system for creating dynamic web pages and interactive web sites, Allaire's Cold Fusion provides the fastest way to integrate browser, server, and database technologies into powerful web applications - so you can build everything from online stores to sophisticated business systems, quickly and easily. New features such as interactive debugging and advanced security allow you to support complex, large-volume applications.

If you lack the expertise, time or desire to design a web site yourself, you can out-source your web development. Pivot Web Design, offer you to build your web site, as well as custom images. You provide the specifications and we do the rest, with the goal of providing small businesses with the same high-quality professional help that a market leader company gets from their web consultant - at a fraction the cost.

You can always choose the totally customized approach, hiring a web designer/developer who can work with you to create exactly the site your business needs. To help you locate a professional in your area, with the skills you require, search the Internet Web Developer Directories. Hosting your web site on the technical side, there are several web hosting options (Shared Hosting; CO-location Hosting; Dedicated Hosting) offered by many companies. Prices range from free to thousands of dollars per month, but the bottom line is this:

Will your internal or out-sourced web hosting solution allow you to upgrade as your business grows and technology changes?

Will your solution provide adequate customer support?

When you select Pivot Web Design, the answer is yes to both. We deliver outstanding technical support throughout our service term, not just at point-of-sale. Our hosting solutions also allow for easy, affordable upgrades to handle increased traffic and technological advances. Promoting your web site Registering with the major search engines remains the best bet in attracting visitors. For most search engines, the registration process is fairly easy, but requires persistence to make sure you don't get lost among all the other sites screaming for attention.

Like any kind of marketing, there's no sure formula in attracting visitors to your web site. We do, however, suggest you trumpet your site both online and off. Mix e-marketing methods like newsletters and banner ads with traditional advertising like direct mail and radio spots. (Of course, it's up to you to determine what method is most appropriate for your business).

We are your turning point!