Disneyland

Theme parks, television and other interests: 1950�1966

In early 1950, Disney produced Cinderella, his studio's first animated feature in eight years. It was popular with critics and theater audiences. Costing $2.2 million to produce, it earned nearly $8 million in its first year. Disney was less involved than he had been with previous pictures because of his involvement in his first entirely live-action feature, Treasure Island (1950), which was shot in Britain, as was The Story of Robin Hood and His Merrie Men (1952). Other all-live-action features followed, many of which had patriotic themes. He continued to produce full-length animated features too, including Alice in Wonderland (1951) and Peter Pan (1953). From the early to mid-1950s, Disney began to devote less attention to the animation department, entrusting most of its operations to his key animators, the Nine Old Men, although he was always present at story meetings. Instead, he started concentrating on other ventures.

For several years Disney had been considering building a theme park. When he visited Griffith Park in Los Angeles with his daughters, he wanted to be in a clean, unspoiled park, where both children and their parents could have fun. He visited the Tivoli Gardens in Copenhagen, Denmark, and was heavily influenced by the cleanliness and layout of the park. In March 1952 he received zoning permission to build a theme park in Burbank, near the Disney studios. This site proved too small, and a larger plot in Anaheim, 35 miles (56 km) south of the studio, was purchased. To distance the project from the studio which might attract the criticism of shareholders Disney formed WED Enterprises (now Walt Disney Imagineering) and used his own money to fund a group of designers and animators to work on the plans; those involved became known as "Imagineers". After obtaining bank funding he invited other stockholders, American Broadcasting-Paramount Theatrespart of American Broadcasting Company (ABC) and Western Printing and Lithographing Company. In mid-1954, Disney sent his Imagineers to every amusement park in the U.S. to analyze what worked and what pitfalls or problems there were in the various locations and incorporated their findings into his design. Construction work started in July 1954, and Disneyland opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers. The park was designed as a series of themed lands, linked by the central Main Street, U.S.A. A replica of the main street in his hometown of Marceline. The connected themed areas were Adventureland, Frontierland, Fantasyland and Tomorrowland. The park also contained the narrow gaugeDisneyland Railroad that linked the lands; around the outside of the park was a high berm to separate the park from the outside world. An editorial in The New York Times considered that Disney had "tastefully combined some of the pleasant things of yesterday with fantasy and dreams of tomorrow".Although there were early minor problems with the park , it was a success, and after a month's operation, Disneyland was receiving over 20,000 visitors a day; by the end of its first year, it attracted 3.6 million guests.

The money from ABC was contingent on Disney television programs. The studio had been involved in a successful television special on Christmas Day 1950 about the making of Alice in Wonderland. Roy believed the program added millions to the box office takings. In a March 1951 letter to shareholders, he wrote that "television can be a most powerful selling aid for us, as well as a source of revenue. It will probably be on this premise that we enter television when we do". In 1954, after the Disneyland funding had been agreed, ABC broadcast Walt Disney's Disneyland, an anthology consisting of animated cartoons, live-action features and other material from the studio's library. The show was successful in terms of ratings and profits, earning an audience share of over 50%. In April 1955, Newsweek called the series an "American institution".ABC was pleased with the ratings, leading to Disney's first daily television program, The Mickey Mouse Club, a variety show catering specifically to children. The program was ac companied by merchandising through various companies (Western Printing, for example, had been producing coloring books and comics for over 20 years, and produced several items connected to the show). One of the segments of Disneyland consisted of the five-part miniseries Davy Crockett which, according to Gabler, "became an overnight sensation".The show's theme song, "The Ballad of Davy Crockett", became internationally popular, and ten million records were sold. As a result, Disney formed his own record production and distribution entity, Disneyland Records.

As well as the construction of Disneyland, Disney worked on other projects away from the studio. He was consultant to the 1959 American National Exhibition in Moscow; Disney Studios' contribution was America the Beautiful, a 19-minute film in the 360-degree Circarama theater that was one of the most popular attractions. The following year he acted as the chairman of the Pageantry Committee for the 1960 Winter Olympics at Squaw Valley, California, where he designed the opening, closing and medal ceremonies.

Despite the demands wrought by non-studio projects, Disney continued to work on film and television projects. In 1955 he was involved in "Man in Space", an episode of the Disneyland series, which was made in collaboration with NASA rocket designer Wernher von Braun. Disney also oversaw aspects of the full-length features Lady and the Tramp (the first animated film in CinemaScope) in 1955, Sleeping Beauty (the first animated film in Technirama 70 mm film) in 1959, One Hundred and One Dalmatians (the first animated feature film to use Xerox cels) in 1961 and The Sword in the Stone in 1963.