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Volume 2 December 23, 2002 "It's About People - Part One" |
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The first of a multi-part series. I will take
you on a journey through my 16-week experience as a sponsored representative
for the United Way this past fall. I'm hoping it will give you a glimpse
of what it's like to work for a charitable organization and a peek at
the obstacles associated with the fundraising industry. |
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It's About People People generally think of United Way as an umbrella organization. The United Way, through a volunteer Board of Directors and partnerships with the network of agencies (which include those that receive and those that do not receive funding from the United Way), identifies human care needs in our community. Combining the gifts received through direct mail, corporate donations and workplace campaigns, United Way distributes funds to its member agencies, funding a broad range of programs and services to address the interconnected needs throughout the Lower Mainland. With these gifts, United Way has helped Norlita and her family, Sheila, Nick and his three girls, and John who are showcased in the 2002 United Way Campaign Video and in a brief description here |
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United Way of the Lower Mainland, which although affiliated with United Way / Centraide Canada, is completely autonomous, has used a variety of slogans in the past including, "With You We Can" and "Building Community Together." This year's campaign slogan was "It's About People." This statement sums up everything that United Way represents and everything United Way (and its employees) does. "It's About People" applies throughout the campaign cycle. First, from my end (the fundraising side), I met with volunteer employee campaign coordinators (i.e., ECCs) and their committees to plan their individual workplace campaigns. Second, they, in turn, asked their fellow employees to open their wallets, and give from the heart. Third, at the fund distribution end, these gifts are then collected and given to agencies in our community that reach out to help those in need. |
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The focus of my role as a sponsored representative during
the four-month term (which corresponds with the campaign year - September
to December) was the planning, running and wrapping up of employee workplace
campaigns. The number of accounts an individual representative, of which
there were fifty-five, manages varies according to relative size of
the workplaces and other variables, ranging from managing a half dozen
large, multi-location accounts to thirty single-location accounts with
less than 100 employees each. Myself, I started with 26 accounts of
different sizes, from my smallest with 20 employees to my largest with
nearly 600 employees. Likewise, the amounts they raised ranged from
less than $1 000 to over $100 000. As my work term progressed, I took
on one additional account (a London Drugs store location) and discovered
that two of my accounts decided not to run a United Way campaign in
their workplace this year. One additional account decided that they
would run their campaign in the New Year and one more was taken on by
a different United Way representative. As is true with many workplaces,
change was constant, and this experience of changing accounts was one
of many. One change in particular during my work term was going
through three different direct supervisors. During the orientation week,
I reported to Ken Hague, who was responsible for the sponsored representative
team as a whole, and he dealt with issues such as how to get paid and
how to file our expenses. He was also the one who would tell us which
company was sponsoring each representative. At the end of orientation
week, I was assigned to Division 15, Technology and Communications,
which was headed up by Claudia Steeves. I reported directly to Claudia
up until the first week of November, when she announced that she had
accepted a position at the University of British Columbia as a manager
for the UBC Fund. And so, her responsibilities as Resource Development
Coordinator for Division 15 were handed off to Marlon Marcial, who coincidentally
was the person who interviewed me initially. I wrote about my change in my outlook on life in one
of my online column articles and United Way has continued that for
me. Prior to university, many people thought of me as relatively self-centered
and not community minded. I only looked out for myself, and like the
rest of my family, looked very carefully after my money. After taking
two years of Psychology and looking into becoming a clinical psychologist,
I'm beginning to see life differently. Not that I have stopped looking
within, but I am beginning to look outside and realizing that there
are many people who are not as well-off as I am. And now, I want to
make a difference. I want to have a job that is more than just a paycheque.
Interestingly, United Way fit the bill to a tee. Prior to working at United Way, my charitable giving was
restricted to giving loose change to some homeless person on East Hastings
as I went about my business in Chinatown. After seeing the difference
that United Way makes in our community, I'm not sure if I've been brainwashed
or what, but I decided to make a major contribution to this year's campaign
and help to make our community a better place to live. I decided to
give at what United Way calls 'the leadership level,' which is $500
and above. I looked deep into my heart, and originally I was planning
on giving $100, but the more that I thought about it, the more I realized
that I could do more and so I did. I believe I have grown leaps and bounds because of working with United Way. Not only have I grown on a personal level, but also in regards to the Arts Co-op Program and ultimately my future career, I have grown professionally. The skills that I have gained and/or have ameliorated during this four-month work term will prove to be invaluable to me in my future job searches and with the career I will ultimately choose to pursue. |
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