Chilly is nature's wonder. Its fruit appears in different sizes, shapes and colour. The fruit size of some varieties is more than hundred times that of others. the shape may be elongated or round and distal end pointed, blunt or sucked in. Corrugated, leathery or smooth may be the touch on outer skin. It may look like a bird's eye or a small orange fruit. Colour varies from blue, green, orange, red, yellow, violet, cream white to near black.                          

Chilly is the universal spice of India. It is cultivated in all the States and Union Territories of the country. The important states growing chilly are Punjab, Andhra Pradesh, Orissa, Maharashtra, West Bengal, Karnataka, Rajasthan and Tamil Nadu. Andhra Pradesh alone commands 46% of the chilly production in India. As per the latest statistics, India produced 8,00,100 tones of dry chilly from an area of 9,30,000 hectare. No country in the world has so much area and production of chilly as in India.

India can supply chilly in whole, crushed, powder, or fresh forms in consistent colour  and required pungency.