| A FEWS WORDS ABOUT BIAS & MOTIVE |
BIAS When someone or an account is BIASED, it means that that person or account is predisposed (or leans) toward one side of an issue. For example: Let's say you have a brother named Frankie who owns a restaurant. If you say, "I think it would be great to go to Frankie's restaurant," you are being biased. You have a special interest in the restaurant because of your brother. So...you would rather go there than another place. When you are being biased, you are usually not being OBJECTIVE (seeing both sides of an issue or story.) It is not always wrong to be biased, but it does mean that you are seeing only one side of the story. Bias is closely linked to the concept of MOTIVE A MOTIVE is a reason for doing something. Thirst is a motive for drinking some water or pop, just as making someone smile is a motive for telling a joke. Motives and motivation are mentioned a lot in our society, especially in detective or police shows: "The criminal had a motive for robbing the bank, she had a family to feed" Sometimes writers are MOTIVated to write a certain way - either because they are being paid, to make themselves popular, or simply because they want to convince someone of something. Both BIAS and MOTIVE show up a lot in advertising where the goal is to convince someone to do or BUY something. |
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| "I SAID BIAS, NOT BEARS!!" |
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