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03. Something about SWATCH

Edition: 2002-07-08

 

 

 

38. Travelling Vendome: Berlin

 

 

 

Again it was very hard to join this event. The author of this report has to be anonymous for some reasons, but be sure it is an first hand report...

 

Tuesday morning German Reichstag was the first place to be, but maniacs such as us, soon we looked for Semra in the hotel to get the latest information about the event.

 

Thanks to Semra Kalay some Gold- and Pioneer-Members had the chance to become part of an outstanding Event not only for the Swatch-World but also for Berlin. A lot of celebrities and prominence persons, top-retailers of Swatch in Germany and the best hairdresser of Berlin (!) - Udo Walz - were invited to the Swatch Gala-Evening and the exhibition Swatch Vendome Collection.

 

We met Semra and the members at Hotel Astron were we received our official admission-card and soon we started by bus to the Martin-Gropius-Bau, a famous building in Berlin where also regular exhibitions take place. Red carpet on the steps, photographers, flashlights left and right (of course not while the club-members arrived). Nina Ruge (German TV-Star), Marie-Luise Marjan (the new "mother of nation" - Lindenstrasse !), Jasmin "Blümchen" Wagner, Jessica Winter, Claus-Theo Gärtner ("Matula") and a lot more famous guests were the argument to shoot a lot of photos. Dr. Thomas Borer-Fielding (former Swiss ambassador in Berlin) was also there, unfortunately without his wife.

 

True to style, original Champagne was served while "meet & greet", interviews, photo shooting and so on happened. Some "Art-Ladders" from the opening of the Vendome Store Paris as a bit of frame was a nice idea, but I don't think the people understood what these ladders should have been. Some were used as a table-substitute.

 

On the other hand the people looked very interesting to the Vendome-Collection and some very hard to find specials or unique (p-)arts. I'm proud to show you pictures here.

 

Diner was served for around 220 people, but maximum 15 Club-members - very exclusive arrangement. What was served? Please look here for the menu-card. A "Wiener Schnitzel" is something different :-) ! Well, it tasted good and was - for me - exotic.

 

Between "hors d'oevre" and main course some famous peoples related to UNICEF sold coupons, which gave the right to get a Swatch from the Vendome collection. Udo Walz (see above) bought together with Burda-Publishing 99 Swatches. So if you're not able to go to Berlin or Paris next time, watch out for BUNTE or another magazine from Burda where it should be possible to win some of them very soon. Of course the club members also bought rare items - we know the value instead of the other guests.

 

30.000 EURO was the result of the evening, only by selling the watches, the Swatch director Germany gave another 30.000 EURO so this added 60.000 EURO are for an UNICEF program in Romania.

 

The end of the evening was very fast, on the exit everyone got another "Goodie": for Ladies the "GB 159 Aiglette" and for Gentlemen the "GB 158 Aiglon" (both fall/winter collection 1994!), but... you see: in a nice special packaging. Should be very limited, because only around 220 people were invited and why should Swatch make more of these packages as guests invited?

 

Poor Semra and Susi, and the others from Swatch: they had to make until 3 o'clock in the morning Vendome-cartons for Udo Walz' 99 pieces. Do they get a free haircut from him as a reward?

 

Next day was on private organisation a sightseeing-tour through Berlin: there are still persons who were never been in Berlin before ;-) ! Again we met Semra and Susi and in the evening Juwelier Leicht invited to a vernissage. In his Shop in Hotel Adlon (!) the Vendome Collection will be buyable until mid July. Here we also had a lot of fun, again champagne and catering from Adlon - very stylish. Compliment. Some models presented the Swatch(es), they were in the hair twisted, around the neck bounded - interesting ideas. Again celebrities were there, again speeches were done and again it was a nice evening. Juwelier Leicht normally do not have Swatch, but other watches of the Swatch Group and they're producing very nice jewellery. The evening ended or the morning started at 4 o'clock in Berlin-Kreuzberg in a pub.

 

Next day we had to leave in the evening but also joined Berlin, which is so big - you can't see all in 3 days.

 

Now I’m looking for a solution to bring all or most of the photos online, be patient when it took a while to upload and to load when they are available.

 

Again thanks to Semra (now I know a preference from her *ggg*) and the Swatch-Team.

 

See you soon and hopefully in London.

 

 

 

 

 

 

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