So, all in all, Poppy is the pastel colour trend and the deep web, she is confessional writing and she is post-modernism, she comes off as both extremely intimate and completely removed – she is "Samantha" from Spike Jonze with added visuals. The appeal rests on something that's hard to put your finger on; something weird and abstract and evocative of the way we now balance our lives and personalities online and off. She may not be a household name yet, but at the moment it's just fascinating to watch people become fascinated with a girl about whom we have hardly any concrete facts, doing things that can't be rationally explained, and presenting us with the kind of questions you would type into Yahoo Answers after blazing for five hours. Whether that fascination can transform itself into a legitimate pop career remains to be seen, but as Poppy said herself: "People, especially nowadays, are so obsessed with knowing everything. They'll have to invest their time in finding it." So far that's exactly what everyone who comes across her feels compelled to do, but the really interesting part will be what happens when we get answers.