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Case Scenario
Regional Tourism Planning in Navaho Hopi Reservation Land, Arizona.

The main goal of this regional planning project is to protect the vitality and the natural succession of the customs, traditions, religions, myths, arts, crafts and social life of the Navajo and Hopi Indian Communities on the Reservation Land. To obtain this goal within the overall regional plan, tourism revenues will be generated for the native communities from their cultural potentials and authentic values.


Proposal: Navajo and Hopi Reservation Land, Agricultural & Cultural Research Institute.

Thesis: Universally, tourism threatens and endangers fragile cultural values and lifestyles. Therefore, an institutional program within the overall regional plan is necessary to protect these values.

The objective of my project is to promote education and research about the Navajo and Hopi community, as well as respectful exchange of knowledge between them and visitors; while offering them public service and tourism revenues. This project will motivate cultural tourism and magnetize only intelligent and respectful tourists and researchers to the native people, while also generating tourism revenues.

An Agricultural and Cultural Research Institute will be established by one or both of the major universities in the region: The University of Arizona, The University of Texas. All regional activities and facilities will be organized and directed by this university, in cooperation with both the Navajo and Hopi Communities. The Center of the Institute will be located in one or more of the existing Bureau of Indian Affairs (B.I.A.) buildings in Tuba City, Arizona. These buildings will be restored for administration, education and accommodation purposes. The complex will be the center of the whole institute providing workshops, a social atmosphere, advertisement and transportation services, market space. Libraries, laboratories, auditoriums, classrooms, archives, guesthouses and other facilities will also be included. The Center will organize and control elaborate and respectful tourism programs with more comprehensive planning on behalf of the native people.

Three specialized secondary local stations will provide site-specific information through extension services, research, demonstration and camping opportunities. The Institute will plan local activities at these field stations where research topics will be determined and tourism materials will be prepared according to the local character of each area. These stations will be located in Cameron (livestock), Moenkopi (fruits, livestock, vegetables) and Moenave (fruits and vegetables especially corn and grapes).

At the third administrative level, temporary stations will be established as primary locales for actual field activities. Agricultural research and social studies will be conducted in these terminal points. The locations of these stations will be determined according to their cultural potential and rich everyday life activities in farmlands and social communal places. Demonstrations will also be performed for tourists in these stations.

Tours will follow a sequential order according to the timing of the local cultural activities and the seasonal agricultural products. These activities will be organized with the consent of the local native community. The organization of the demonstrations and the planning of the stations will be done with sensitivity towards the private or public qualities of the ceremonial activities and the environments. Accommodations will be available for one or two days in these stations where tourists can experience the wonderfully rich and colorful Indian kitchens, fresh agricultural products, ceremonies, dances, sports, chess, and handicraft products.

This Institute and its activities will be an academic extension of The University of Arizona and The University of Texas. It will offer practical training, summer field courses or short-term license courses in field stations for university students, as well as Hopi and Navaho youth. It will be a fruitful exchange opportunity between the students from various academic programs like agriculture, horticulture, veterinary, religion, anthropology, performing arts, archeology, art history, etc. and the Navaho and Hopi people. These cultural and educational services will be available to regional, national and international students. Furthermore, talented and experienced native people will have an opportunity to teach and study in the universities through the Institute with scholarships and cooperative teaching programs.

Hundreds of social workers, academics and youth are already visiting the region with their individual efforts each year, having never made lasting contacts with native people and other people sharing common interests. The Institute will provide a meeting place and facilitate better organizations for these expert visitors and youth. It will offer them opportunities to exchange information and work together on similar topics of interest like �Agriculture and Livestock in Arid Climate,� �Range Management� or �Desert Amelioration.� The center will also be a great resource for the native farmers to obtain the most up-to-date agricultural information such as, new farming techniques and the varieties of agricultural crops and animals.

This Institute, with its rich and various programs, will draw many lecturers, scientists, researchers, artists, and students with their respective experience and knowledge to the reservation. It will appreciate the unique culture of the region and prevent tourism from commercializing it.


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