Focus Groups Method



What is A Focus Group?


    Focus Group (FG) is a type of in-depth interview in the data collection stage of a research project. The researcher invite informants whose characteristics represent those of the population the research project is targeting at to participate, and collect data by engaging the participants in conversations. The focus or object of analysis is the interaction inside the group. 

    The questions to ask in a focus group are similar to those that are asked in an one-on-one interview.


Why Use Focus Group Interview?


    There are several advantages in using focus group interview:


    There are, however, disadvantages in using focus group interview:



    Freitas, H., Oliveira, M., Jenkins, M., & Popjoy, O. (1998, Feb). The focus group, a qualitative research method.  Working Paper ISRC No. 010298. ISRC, Merrick School of Business, University of Baltimore. Baltimore, MD.



Hosted by