I began my career with the launch of an eCommerce store in the early dotcom era. After selling that business, I moved on to a position as a web and graphic designer in an advertising agency, moving into the role of Creative Director after two years. In this role I learned the critical value of making data-driven decisions in marketing. I also worked with startups MediaBrains.com, AgingCare.com, and Boomeon before launching my marketing agency in 2011. With a background in design, development, marketing strategy and analytics, I bring a rich mixture of experience and knowledge to clients.
As co-founder and Creative Director of ThreeTwelve Creative, my role is to oversee our team of designers and front-end developers to ensure high-caliber design and development, create and execute marketing strategies and provide monitoring and results performance reporting.
As Creative Director for Media Brains and the sister company Aging Care, I oversaw the redesign of the two primary websites with an emphasis on improving conversion rates and user experience. Our team continually tested and tweaked the UI to improve the performance of both websites.
As Creative Director at Quenze & Associates I managed client marketing campaigns and website projects from concept to execution. This included print and digital design for clients in industries ranging from Hospitality to Legal Services to Retail.
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