|
|
1. |
What's the advantage of having an e-zine? |
| |
As mentioned earlier, it will...
| 1. |
keep your visitors
|
| 2. |
establish and
demonstrate credibility, build trust |
| 3. |
promote your products
|
| 4. |
foster a sense of community
|
| 5. |
let your visitors
know you are really there behind your business and your business is still active
|
If your subscribers like what you have to say in your e-zine,
when it's time to make a decision, they'll likely choose
you...the one that consistently offering high-value
information that reflects their needs and desires. |
|
|
2. |
What should I write about in
my e-zine? |
| |
Plenty. Discuss...
| 1. |
new developments of your business...new/enhanced
products, additional services, new e-book, affiliate
program reviews, etc
|
| 2. |
what's happening on the net |
| 3. |
tips of various kinds
|
| 4. |
good books/articles reviews |
| 5. |
anything that's relevant and of interest to your
subscribers |
|
|
|
3. |
What format should I use?
HTML? Text? |
| |
First of all, design your e-zine for easy
reading by your subscribers and for easy development by you.
You may want to develop a text-format e-zine to cater for
those who can't read html document on their email software.
However, it does not have to be 'text-only'. You may include
relevant images to your e-zine. Since most email software
now reads html, you can design your e-zine in html format
which looks exactly like a web page. It's easier to read and
more appealing to the eyes.
|
|
|
4. |
How often should I publish my
e-zine? |
| |
Schedule it at your own pace. Quarterly
seems too long and your subscribers may just forget when and
where they subscribed the e-zine. If weekly is too rush for
you, schedule it for monthly. If everything is in place and
you feel it's time to contact your subscribers more often,
you can then gradually reschedule it to bi-monthly or
weekly. No matter what frequency you choose to deliver your
e-zine, deliver it via email on time. Regular, timely
delivery establish credibility. |
|
|
5. |
How do I promote my e-zine? |
| |
Set up a web page to announce your
subscription. Provide a link to your subscription web page
on every relevant page of your web site. Create and use an
eye-catching 'sig file' in your daily email exchange with
friends, colleagues, and relatives. Direct them to your
subscription web page. |
|
|
6. |
How much information should I
gather for the subscription? |
| |
You only need just one thing...email
address. That's all about it. You may ask for the first name
to give it a personal touch when you send your email with
the first name. Really, that's all about it. Asking all
kinds of information will only turn your visitors away. All
they want is just to have the e-zine to be delivered to
their mail box. They are not at your site to apply for a
credit card! |
|
|
7. |
Somehow I can sense that my
subscribers are getting bored. How can I keep my e-zine
lively and interesting? |
| |
It's important to write several articles,
from different angles. Focus upon a new benefit each time.
Have your main articles as the main course and put some
other light readings (like tips, jokes, quotes, etc) as side
dishes. You'll bound to have something new to tell your
subscribers. Provide what your subscribers want to hear, not
what you want to talk about. Make him look forward to
receiving the next issue! |
|
|
8. |
Will the delivery of my e-zine
be considered as spam? |
| |
It depends on who you delivery your e-zine
to. NO - if you send your e-zine to those who subscribed it
through your website. YES - if you simply send it to anyone
else who never subscribe to your e-zine. Remember to include
unsubscribe mechanism in your e-zine. Once a subscriber
unsubscribe, respect his decision and stop sending him
immediately. Learn how to "spamcheck" your e-zine. |
|
|
9. |
Some of the e-zines I
subscribed delivered straight to the junk mail folder
without me knowing it, or worse, never even reach my mail
box. How can I assure that my e-zine will not end up in the
same fate |
| |
Some email servers filter emails that
looked suspicious (spam) based on certain criteria...bulk
emails, emails contain keywords like MLM, gambling, make
money, lots of CAPS and exclamation marks, etc. Tell your
visitors and subscribers to exclude your email address from
the 'Block List' list. Instead, ask them to enter your email
address in the 'Allow List' list. Check out
Deliver-My-Mail. |
|
|
10. |
Some of the email addresses
bounce back. What should I do? |
| |
There are a few possibilities why the
email addresses bounce back...
| 1. |
invalid email address due to typo
error |
| 2. |
invalid email account (email account
has been deleted/ changed) |
| 3. |
full mail box (mail box exceeds the allocated size)
|
Gather the bounce-backs into a database. If you get
bounce-backs from the same address again from your next
delivery, your are almost certain the address falls into one
of the above possibilities. You may want to give it another
try on your next issue (hopefully the full mail box is now
clear). If it still bounce back...DELETE the address! |
|
|
11. |
Should I put every issue of
my e-zine onto my web site? |
| |
Yes. Create a 'Back Issues' page which
provide links to every issue of your e-zine. Give some
briefings/highlights for each issue to attract your visitors
to click for more info. If your visitors like what they
read, they'll most probably subscribe to your e-zine. |
|
|
12. |
Related Site: |
| |
SiteSell.com E-zines Mini-Site
(http://articles.sitesell.com/e-learn.html)
This site gives one outstanding example of
each SiteSell e-zine. Not only can you refer to these e-zines
for great ideas, the invaluable, high-quality information
they offer can also boost your knowledge and help you to
build your very own e-zine.
 You can subscribe to SiteSell e-zine here.
Enter your email address into the box and click on the "Subscribe" button. The e-zine will be
delivered to you directly by SiteSell.
SiteSell SBI! provides essential tools to create your e-zine with a snap.
Check out the SBI!
Reference Center for more information on SBI!. |
| |
|
| |
|
