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Site Theme...The Purpose of Your Site


Affiliate Marketing

 

Visionary people are visionary partly because of the very great many things they don't see. -- Berkeley Rice - Writer and editor


Every business deals with some sorts of products. To venture into online business, you also need a product. This product is not necessary hard goods as sold in the retail store. It can be anything...

There are many things you can sell online...only the sky is the limit. One criteria however...is to get the ones that people want!

Before you can come up with your product to sell on the internet, you need to come up with your site theme...that is...what your site is about.

 

 
1. Well, what kind of product can be sold on the net?
  As mentioned, you should not just think about selling hard goods (like clothing, hardcopy books, jewelries, etc) on the net. Think about what online business you should venture in.

Besides selling hard goods, there are...e-goods, consulting services, info-products, online auctions, banner ads, affiliate programs, and many many more...that you can put on the internet and start an online business with them.

 
 
2. I don't have anything to sell. What can I do? What site theme should my site be?
  Ask yourself a question: Do you know something about anything? Do you have a hobby, passion, or interest you so enjoy that you want to share it with your friends? What about your experience in traveling to the Himalayas, breastfeeding or reading a good book?

You can even write about how you manage your family, about your country and recommend good travel spots to travelers, etc. Almost anything you can think of can be your site theme.

It doesn't matter if you are computer or internet newbies, SOHOs or startups, think Passion!

 
 
3. What are e-goods?
  e-Goods are digital goods that can be downloaded from the internet. They are the most appropriate products to be sold online because your customers can get them by just a click of the mouse...instantly, directly to their computer. They don't have to wait for a week or so to get the goods to be delivered to their door step. And they don't need to pay the extra shipping charges.

And of course, you save the hassle of packing and delivering the goods. Best of all, you don't have to keep stock...save you money and storage space!

Examples of e-goods are...software, video games, music files (like midi, mp3), and info-products.

 
 
4. Info-product? What exactly are they?
  Products that provide specialized, high-value information that people want. Things that you know...your knowledge! Got it?

Let say you are interested in bird watching. You go to the great outdoors and take hundreds of different beautiful species of birds with your digital cameras. You compile all your hard works to a masterpiece and share it with the rest of those who are equally interested in bird watching or just anyone else. You make your masterpiece into an e-book and use Bird Watching as your site theme. You then sell your bird watching e-book through your bird watching site.

Build in-demand content of your knowledge in e-books or on your website...and this is your info-products.

Turn your knowledge into revenue. People are searching for information that you know. Offer them the answer through your info-products.

 
 
5. How do I develop my own info-products?
 
1. As mentioned, start off with what you know and that what you know also what people want to know.
   
2. Package your knowledge into e-books (in PDF format) or software, etc.
   
3. Price your product appropriately.
   
4. Improve your product accordingly.

The InfoProduct Masters Course - a 10 days email course covering brainstorming, creating, producing, and selling your very own info-product online.

To take the course...send a blank e-mail to [email protected]
(MASTERS must be in the subject of the e-mail.)

 
 
6. How do I set the price on my products?
  Before you price your product, consider the following factors...

1. The nature and value of benefits of your products...are they common retail goods which already have a general price? or are they not-in-the-market product and yet deliver great benefits which can be priced high?
   
2. The buying power of your targeted customers...are they willing to pay for your products?
   
3. The price set by your competitors.

For more information on pricing, click here to download the free Make Your Price Sell! The Master Course e-book.

 
 
7. What should I take note of when choosing my products?
  Consider the following...

1. Product Quality.
2. Competition...no or little competitors.
3. Niche Product...unique market.
4. Easy to promote.
5. Advantage to sell on the web...easy and with zero cost.
6. Advantage to buy on the web...easy, convenient and fast.
7. Little or no support required to use the product.
8. Inventory...if needed, should be cheap to maintain. Info-products will have no inventory.
9. Potential for repeat purchase.
10. YOUR passion! Sell something that you enjoy!

 
 
8. What is affiliate marketing? How to succeed at affiliate programs?
  Let's use the Bird Watching site again as an example. Your bird watching site talks about the technique on bird watching, what equipment to use, the best place to bird watch, how to compile the pictures you took, etc.

You know that there's this merchant selling bird watching equipments and pays commission to web owners who help sell the products for him. The merchant provides the web owners with the affiliate link to be put on the website. When visitors go to your bird watching site and click on the merchant link and buy the product, you earn affiliate commission from the merchant.

Got the idea? Learn the basic of Affiliate Marketing here.

   
   

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