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Goal:
Redesigning NZ Channel 1's identity. |
Concept:
Based on the value of the channel, I
chose the "world" pattern for the color, and used
characters rather than a number to represent the serious nature of
the channel and their up to date information about the world's news. |
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I used upper-case letters to represent the historical and classical
style of Europe.
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The basic colors are fluorescent blue and green and
the logo is 3D. I represents the updated information of the world
the channel can provide for the New Zealander.
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If the earth-textured logo has
a background music of a Maori woman's singing voice going along with space-like
techno. It can show a a Kiwi who knows not only NZ but the world.
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Background:
Channel one is a New Zealand Channel in Auckland.
The values are European and serious, also, they are proud of their
updated world and national news. |
Techniques:
Form_Z 3D software and Photoshop.
Type design techniques. |
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Click picture for
larger size
NZ Channel 1 logo
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