The Benefits of E-Commerce
Taking an Economic view at E-Commerce one can find many advantages which are gained by using this system:
Lower Marketing Costs:
Marketing on the Internet is, on average, less costly than running a store and by far reaches a wider audience as it is extended over the entire world wide web.
Lower Sales Costs:
An increase in customer volume does not mean an increase in Sales staff as the sales function is housed over a server which has a global reach.
Lower Order Processing Costs:
Orders online are checked automatically before accepted therefor reducing the cost of checking and correcting errors.
New Sales Opportunities:
One of the biggest benefits is that the cyber store is open 24 hours a day, 7 days a week and 365 days a year.
Ultra-Personal Targeting:
By monitoring mouse clicks on advertisements, marketers are able to unlock patterns which lead to the final purchase of the product.
Better Customer Service:
Online Web Sites are able to offer services such as product information, frequently asked questions, troubleshooting and customer care, without having to arrange an appointment with every customer.
Lower Customer Support Cost:
As the number of customers referring to the site for queries increases, the need for customer support staff decreases therefore reducing the cost.
Increase in Consumers:
With more and more people browsing the internet, more consumers will be attracted to the business by just viewing the Web Site.