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This is the press release announcing the call for
submissions for Art Matters. I developed a comprehensive email list
that included student groups and media. |
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The Concordian published an article about the call for submissions.
We got twice as many submissions that year as we got in the previous
year, increasing the quality of the shows in the festival. |
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| We held a preview of some of the best shows for
the press a couple weeks before the festival so they could write
reviews the week the festival started. I wrote the text for the
flyer and it was realized by our designer. |
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I came up with the concept of having well known students and
staff "endorse" the festival and the committee decided
to mimick Concordia's ad campaign "Real Education for the Real
World". Everyone who posed for the posters got to keep the
t-shirt so the week before the festival, everyone who was anyone
at Concordia was walking around wearing an Art Matters t-shirt.
It worked out really well. |
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This is the release that was sent to student and city-wide press
as well as student groups. |
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We got the front page of the Concordian, which was very exciting. |
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| We got two full pages in the Link about the festival.
This is the spread that they did about the shows that were in the
preview the first week. |
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This is the second full page in the Link with two articles feturing
shows in the festival. |
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| Concordia Francais is the french language student
newspaper at Concordia. This article explains to students how easy
it is to get involved in the festival and what the experience is
like. |
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| The Thursday Report is Concordia's bi-weekly Newspaper
run by the administration. They published several pictures for the
festival. |
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| This picture is of a very talented pupeteer who
makes his own marionettes. |
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| "Superhero Funeral" was the closing party for Art Matters and the end of the life cycle series of parties that Art Matters and FASA had hosted over the course of the year including "Birthday" and "The Wedding Party". |
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