SWOT analysis is a very important method of discovering our Strengths and Weakness, and of examining the Oppportunites and Threats we encounter. Implementing an analysis using SWOT framework helps us to diagnose our activities into areas where we are strong or weak, where the greattest opportunities lie and where threats we counter.
In order to know our strengths Manklow suggest us to question ourselves to search for our advantages, the good area of our performance, relevant potentials we posseess, and strengths seen by other people. In order to look at our weakness, we search for what about ourselves needs improving, something we can not perform well, and something we should avoid . To look for opportunities, we have to find out what good opportunities are facing us and whar the interesting trends we are aware of. And finally, to recognize our threat, we have to examine what obstacles we face, what our competition is doing, whether the required specifications for our job, products, services are changing, whether changing technology is threatening our position, whether we have monetary probelms and whether any of our weaknesses seriously could threaten our business.
In order to find the key to the SWOT analyis, we have to search for the solution from internal and external perspectives: our own perspectives amd form perspectives of other people we deal with. Manklow further stress that a useful approach to looking at opportunities is to look at our strengths and ask ourselves whether these open up any opportunities. On the other hand, we look at our weakness and ask ourselves whether we could open up opportunities by eliminating them. |
