WHAT is MITRA DOING NOW ?

At present MITRA is managing a portal called ICICIcommunities.org.The portal operates primarily by making available several channels that in turn list the chosen NGOs on their respective channels.The portal provides the URL through which a typical donor may login and provides links to the various channels that comprise the portal. Currently some of the channels that are being offered include-

1.A donation facility where users can directly contribute to specific development activities organized by selected NGOs (including disaster relief).

2. An online shopping mall through which NGOs and artisans can get access to a global market and brings the benefits of e-commerce to the poor of the poor.

3. A volunteering channel through which interested people can contribute their time and skills to NGOs and other development organizations.

4. An online news and information (news, views and analysis) channel to provide timely development related (including disaster related) multi-media content from all over the country (under development).

While the objective of the portal is to build capacities of the NGO, as a strategy it has been designed with a donor focus while keeping in mind the needs of the listed organizations.

Role of Mitra

1. Developing each of the Channels/Websites on the Portal.
2. Identification of suitable Channel Partners and plugging them onto the site and helping them build the various capabilities to the required level.
3. Continually operating monitoring all aspects of the performance of each of the Channel Partner and giving them constructive feedback to bring their performance to the required level.
4. Developing and managing the home pages of the different sections so that access to the various channels is as effortless and as attractive as possible.
5. Developing and executing an effective marketing and CRM strategy.
PROJECTS IN PIPELINE
  1. E-governance project with Municipal Councils,Mahrashtra
  2. IT Consultancy to Aravalli,Rajasthan
  3. Website Development for Centre for Environment Education,Gujarat
 
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