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Friendster is a social gaming site that is based in Kuala Lumpur, Malaysia. It was previously known as a social networking website. Before the site was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands, and hobbies. Users could share videos, photos, messages and comments with other members via their profile and their network. It was considered one of the original and even the "grandaddy" of social networks. The service became popular in Southeast Asia and is a major site in that region of the world.
Since the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users has reached over 115 million. The company now operates mainly from three Asian countries; the Philippines, Malaysia and Singapore, and over 90% of the site's traffic comes from Asia. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia. The top 10 countries accessing Friendster, according to Alexa, as of May 7, 2009 are the Philippines, Indonesia, Malaysia, Singapore, Thailand, Pakistan, United Arab Emirates, Sudan, South Korea, Bangladesh and India. Today Friendster is still notably popular in Indonesia and the Philippines.