M.S.E. Conference
The Multicultural Special Event Professionals Conference
(formerly Minorities in Special Events Conference)
Wednesday-Friday, April 20-22, 2005
Riviera Hotel & Casino, Las Vegas, Nevada
CONFERENCE LOCATION
Riviera Hotel.  2901 Las Vegas Blvd. South, Las Vegas, NV  89109
Site Links:
(schedule subject to change)

The Calling of Event Planning: Spiritual Steps to Success-Lauren Walls,
Robert Half Intl. For today�s event professional. There is purpose to what event planners do. Event planning is a calling and offers each of us the opportunity to look at this gift which we give to the world.

Savvy Moves in Pitching Media For Your Special Event-Y�Anad Burrell, Glass House Communications. Socially Connecting w/Media Before Your Event, Enticing Media w/Perks and Plugs, Creative Ways To Make The Benefit Larger,  Branding Media To Your Event.

A Comprehensive Marketing Approach to Event Planning: From Start to Finish-Jermyn C. Shannon-El,
Blacksonville.com-The benefits of having a professional marketing strategy and strong internet presence and a consistent identity before introducing your event to the public.

Budgeting -Robin E. Price, Priceless Presentations
- Prior to planning any event, you must plan your budget.  All costs should be included down to the postage and in some cases the manicures and pedicures.

Event Planning A-Z- Cynthia Tucker,
Ladybug Productions-This class will provide you with a refresher course for the small things you may have forgotten or a chance to learn new things.

Dressing The Ethnic Bride-Therese Fleetwood,
Therez Fleetwood Bridal Collection -What is an Afrocentric wedding? What elements make up an Afrocentric wedding? Why Afrocentric wddings are important?  How to incorporate these elements into your wedding / Wedding trends / Choosing your wedding style and more.

Plan to Communicate; Communicate to Plan, Sylvia Henderson,
Springboard Training.. Identify specific interpersonal skills that comprise effective communication and techniques to help you improve the skills you practice every day. Explore ways in which to use your voice and words as tools that convey powerful messages. See how body language and other non-verbal signals communicate messages beyond the words you speak.

Selling and Staging Events and Working With Generation X & Y, Greg Jenkins, Bravo Productions..  Who these groups are, why they are important to us, the role they play in the marketplace as the world and economy continue to change, the misconceptions relating to this audience, the differences between baby boomers, xers and generation y, what selling techniques work and what doesnt work.

Intergrating Multi-Cultural Entertainment into Any Event. Richard S. Pollak,
Rainbow Entertainment/Special Event Services. An overview of 18 years experience in providing  multicultural entertainment. We feature over 60 international performing groups in the Dallas area alone through the Dallas International Cultural Coalition.

Saving $$$ on Food and Beverage- Patti Shock, University of Nevada, Las Vegas
This session will focus on negotiating the best deal on F&B, while staying within your budget.  After attending this session, you will be able to: understand several different ways to order food and beverage, what and how to negotiate with caterers.

Effective Catering Menu Design-Patti Shock,
University of Nevada, Las Vegas
This session will focus on the written menu.  After attending this session, you will be able to: avoid common mistakes, use menus to create interest and excitement.

Utilizing Student Interns-Patti Shock,
University of Nevada, Las Vegas
This session will focus on using student interns.  After this session, you will understand how to: locate interns,  select interns,  use interns effectively.

Lights Camera Action�Goin� from Ordinary to Extraordinary !- Diann Valentine, 
D. R. Valentine & Associates, Inc. Learn how to define the experience, set the tone for the occasion, determine your audience, design from the outside in, "Wow" factors and more.

Risk and Crisis Management-Linda Mansouria, CMP, CMM,
The Meetings Academy and Make It Happen, LLC. Evaluate your organization's risk and crisis planning, what is risk, risk management,  risk management tools, security risks, hiring security, contingency planning and more.

Making Dollars and Sense of Sponsorship-Phyllis Y. Clark, Clark Marketing Group. In this seminar you will learn sponsorship basics, terminology, establishing sponsorship values and return on investment for sponsors.

Event Planning While Creating Additional Revenue Models-Sherri Fuller, Xtravaganza � A New Class of Elegance, Upscale Event Planners


(classes are still being added. be sure to check back for updates
!)

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