What does a Webmaster do?
My Major responsibilities
It's a job that didn't exist
six years ago and I chuckle when people ask what I do. Webmaster
is pompus job title. In a nutshell, I assist in the planning,
implementation and evaluation of OUR corporate World
Wide Web site by providing strategic input to and managing
the delivery of planned communications services. Such assistance
includes, preparing strategic and operational plans, coordinating
the process of adding and updating information to the sites,
liaising with various client groups, managing and analysing
user feedback, chairing and coordinating advisory committees,
promoting the site, and evaluating effectiveness of the site
as a cost-effective communications vehicle. I act as gatekeeper,
managing information coming from all sources.
Key activities of a Webmaster
Prepares annual plans for the
Web site identifying goals, operational objectives, strategic
approach, budget requirements; provides reports such as monthly
server statistics studies, site audits, cost-benefit analysis,
and user requirement surveys
Determines appropriate site architecture for the presentation
of corporate information on the site. Manage the content,
flow and accessibility of information on the site by liaising
with appropriate content providers and systems experts
Provides advice and counsel to departmental clients on the
appropriate and effective presentation of Web documentation
by promoting the proper use of Hypertext Markup Language (HTML)
and keeping up-to-date on developing HTML standards
Develops and promotes the use of a "house style" (uniform
fonts, icons, page format, document organization, etc) so
that all site documentation presents a uniform look and feel;
promotes the use of templates or other electronic aids to
assist authors in preparing appropriately formatted HTML documents
Maintains the home page and certain other primary site documents
as well as a Frequently Asked Questions (FAQ) document where
necessary
Actively participates in departmental advisory committees
which provide input to help establish objectives, enhances
the site by sharing best practices, and establish standards
and guidelines for content.
Ensures the effectiveness of the two-way communication process
on the site by responding to or redirecting enquiries, identifying
user needs based on this feedback, and incorporating such
information into the strategic planning cycle.
Promotes the site to appropriate internal and external audiences
by liaising with other Webmasters, establishing pointers from
other relevant sites and WWW search sites, organizing information
seminars, encouraging the promotion of the site through other
departmental communications vehicles, and representing their
organization on inter-departmental working and advisory committees.
Develop and keep company Intranet current. (the fun part of
my job)
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Qualifications
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