Summary of Shifting Demand






A summary of the factors that affect demand is listed in the table below.
 
 

The Main Factors that Shift Demand
 Shift Factor 
 Change in 
 the Factor
 Effect on 
 Demand
Consumer Income
  
Normal Good
Income Up
Increase
Income Down
Decrease
Inferior good
Income Up
Decrease
Income Down
Increase
Price of 
Substitutes
Price of 
Substitute Up
Increase
Price of 
Substitute Down
Decrease
Price of 
Complements
Price of 
Complement Up
Decrease
Price of 
Complement Down
Increase
Population
Population Up
Increase
Population Down
Decrease
Preferences
Preference Towards 
the Good
Increase
Preference Away From 
the Good
Decrease

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