Company Summary

Shugarholic Confectionery is a Malaysian bakery group that focuses on the production and sales of cakes & desserts. The focus is on the segment of own label which is named Shugarholic Cake Republic, but the company also has a number of other brand names under our retail shop. These other brand names mainly come from our vendors, they supply to our retail shop and that makes us having almost 70+ products be sold in our retail shop under trade name Shugarholic Cake Republic. Shugarholic Confectionery managed by two mutual partners. It started from home based online cake business in 2009, and until recently, they rented a shop lot for business expansion in Nov 2012. Later in Oct 2013,they have extended to another shop lot to cater higher demand. The company has built a strong market position in town, due to the partners' industry experience, which inclusive all state in Malaysia. Our products are now in Johor, Melaka, Kelantan, Terengganu, Pahang, KL, Selangor, Perak, Pulau Pinang and Kedah. With all kind of confectionery products in the industry mainly for Cheese Dessert, Shugarholic has a strong position in Malaysia, boasting a number 1 position for Cheese Dessert. Our expertise is in making Cheese Dessert no1 in Malaysia which mainly focusing in Cheezylicious Marie Layer.

Mission

Shugarholic Confectionery aims to offer higher quality cakes & desserts at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.

Vission

Shugarholic Confectionery aims to offer higher quality cakes & desserts at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.

Company's Objectives

• To supply Cheezylicious Marie Layer throughout West Malaysia, East Malaysia, and Asia countries.