The most important (actually, ESSENTIAL) belief you must have is the belief that YOU are the PRIZE when dealing with women. Believe that BEING WITH YOU IS THE BEST CHOICE THAT A WOMAN CAN MAKE. When you adopt this belief, all your other beliefs about dealing with women fall into place naturally.

When YOU adopt the belief that you’re the prize, you communicate it automatically through your words, body language, and behavior. Here are some ways the belief manifests itself:

• When you approach a beautiful woman, you’re not trying to win her over. Instead, you’re investigating whether she’s good enough to be with you. TYPICAL GUY BEHAVIOR: Guy gets all nervous approaching, worrying if SHE will accept him. Guy tries to prove himself to her.

• When a woman isn’t interested in you, it doesn’t bother you one bit because she missed out on YOU. In fact, you feel sorry for her, in that she’ll never get to experience being with you. TYPICAL GUY BEHAVIOR: It hurts his self-worth, and he feels sorry for himself, because he’ll never have the experience of being with her.

• If a woman you’re involved with decides to leave, it’s no big deal because YOU are the prize. Not only is it her loss, but someone better than her will come along shortly. TYPICAL GUY BEHAVIOR: Guy chases the woman, begs her to come back, saying that he’ll never meet anyone like her again.

• You never chase after, plead, beg, supplicate, or try to buy a woman’s attention or affection with dinners and gifts. SHE should be the one buying YOU gifts, and trying to win YOU over. TYPICAL GUY BEHAVIOR: Betrays his insecurity by chasing after her, asking how she feels about him, trying to win her affection with gifts, etc.

• You never get stuck on ONE woman (the scarcity mentality), since you’re better than she is anyway—YOU are the prize! TYPICAL GUY BEHAVIOR: Suffers from "One-itis", builds up a huge fantasy in his mind about her, and since he just HAS to get THIS particular girl, he’s lost all his power with her.

• You have a LIFE of your own, the lifestyle of a cool guy full of great friends, successful people, and good vibes. You stay invested in your hobbies and enjoy your life. If a woman wants to be with you, she has to respect the life you already have. It’s YOUR train, and she just gets to ride it. TYPICAL GUY BEHAVIOR: Drops his friends to be with a woman, makes her the center of his universe, drops his hobbies to spend time with her (or worse, makes thinking about her his hobby).

• You date multiple women at once, to determine who’s best for you to be with long-term. You expect the BEST mate possible because YOU are the prize, and you can’t find the best if you only spend time with and get to know one. You feel much more comfortable approaching women, because if it doesn’t work you’re still dating other women. TYPICAL GUY BEHAVIOR: Commits to one woman at a time, usually the first to "accept" him, overlooks her glaring faults, "settles" until she dumps him and he wonders "What did I see in her?"

• You don’t accept shitty behavior from women. Since you’re the PRIZE, she’d better be treating you properly or she’s OUT. TYPICAL GUY BEHAVIOR: Lets girl walk all over him and boss him around, because he thanks his lucky stars that a girl as hot as her has "accepted" him—to him she’s the prize.

• No matter how much you grow to like or love her, you imagine that she likes or loves you MORE. Although you’re lucky to be with her, she’s even luckier to be with you. TYPICAL GUY BEHAVIOR: Guy falls head over heels and lets her "own" him, tells her how lucky he is to be with her, or how he could never live without her.

• When you first meet a woman, whenever she tells you she doesn’t like something about you, you see it as HER problem, not yours. TYPICAL GUY BEHAVIOR: Guy gets all self-conscious about whatever it was she pointed out, and either agrees with her or tries to justify himself to get back in her favor.

See the difference? Most typical guy behaviors imply that the woman is the prize. But when you switch things around and assume the role of the prize in your thoughts, words, and actions, you behave much differently. Your behavior will communicate to women that YOU are the prize that she has to win over, without saying it outright.

Again, does it matter whether it’s true or not that you really ARE the prize? NO! A fat, balding, ugly man who believes he’s God’s gift to women will have more success with women than a fat, balding, ugly man who’s "realistic" and thinks that no woman would be into him given his state. (Funny enough, negative people often justify their negative attitude by claiming to be "realistic"). I’ll say it one more time: Whether the belief is true or not means nothing; IT’S HOW STRONGLY THAT BELIEF IS HELD THAT COUNTS. Perception is everything!

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