I possess a PhD in Marketing and a MBA (Distinction). In the past few years, a few of my research articles have been published in prominent academic journals. To name a couple, they were the Journal of Psychology and Marketing and Journal of Brand Management. I had the great opportunity to work with Dr. Ian Phau who is an academic with the Curtin Business School in developing these research articles.
The global market has been very competitive in the past decade. To keep ahead of competition, a company should have accurate market information and a strong brand that synchronizes with the market expectations. Marketing research has indicated that most companies with a strong brand are least effected by the current global economic slowdown. Consumers and shareholders are still very much loyal to such companies with strong brands.
Any company, no matter of what size should have good marketing research strategies and branding strategies. With these 2 prong approach, then you will be able to understand your market and develop your brand to capture your customers. Companies should go beyond just advertising or promotions in brand development. Building a strong brand involves a cohesive strategy to link service standards, product features, brand personality, brand image, pricing, promotions and a whole array of marketing concepts together. Hence by understanding your consumer through effective marketing research, then you can develop a brand to provide your customers with their desired brand experience.
Feel free to contact me if you would like to find out more on how you can leverage on effective branding in staying ahead.....and thanks for visiting my website.
