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Services
Marketing your business the right way is probably one of the most overlooked and underestimated aspects of successfully running a business. As a marketing professional, I provide real solutions that can produce results in a short period of time. My services include, but are not limited to:
State of Florida Incorporation Services
Incorporate your business today! Choose form Sole Proprietorships, Partnerships, Sub-Chapter S Corporation, Corporation, and Limited liability companies. Also, along with the incorporating your business, you can have a customized Operating Agreement for your new business, and an Executive Kit including a binder with gold detailing, insert table label holder on spine, preprinted minutes and bylaws or blank paper, customized folding Corporate Seal with NEW Naugahyde carry pouch or box, 20 custom printed numbered Stock Certificates, Stock Transfer ledger, Special Forms Section - Including IRS requirements for Sub-Chapter S filing and Section 1244 forms, Specialized index dividers.
Business Development
Improve the performance of your business and penetrate any marketplace! Business development involves evaluating a business and then realizing its full potential by assessing all marketing opportunities and target markets. It also involves gathering intelligence on customers and competitors to gain an insight of the firm situation analysis or S.W.O.T., generating leads for possible sales opportunities, follow-up sales activity, and define the company’s business model and corporate culture.
Notary Services (State of FL only)
Every business needs Notary Services, I am appointed as a Florida Notary Public to perform oaths or affirmations, acknowledgements in an individual capacity, and certified copies.
Guerrilla Marketing for Small Businesses
Guerrilla Marketing is an aggressive system of promotions that relies on time, energy, and imagination instead of big marketing budgets. Although this form of marketing is designed for small businesses, it can easily be adapted to corporations of any size by examining the company’s products and/or services and looking for sources of publicity. Many forms of publicity can be very inexpensive, and even free.
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Strategic Management
Today’s marketplace moves much faster than some years ago; as a result, it is critical for businesses to plan specific actions or strategies ahead of time to maintain or gain their competitive edge while adapting in new industry environments.
“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.”
-Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 1984
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General Marketing Advice
Marketing is not just sales as some may think; in fact marketing is building customer relationships as well as creating product awareness. Without an effective marketing strategy, is very likely for businesses to become stagnant and unable to retain customers leading to revenue loss and no growth. For a company to grow, it is critical to have a successful marketing strategy set in place.
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Media Design
Every Marketing tool needs a good visual representation; for that reason, I have partnered with talented artists and graphic designers to produce amazing media samples from corporate logos & web sites, to television commercials designed to be effective and trendsetter.
See sample projects >
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Internet Marketing
The internet has become the ultimate medium to reach audiences; therefore internet marketing is now one of the most popular forms of advertising. However, internet marketing does not only entail building and promoting a web site, or placing a banner ad in cyberspace; effective Internet marketing requires a comprehensive strategy that synergies the company's business model and sales goals with its web site function and appearance.
Some of the strategies I use for internet marketing are:
1. Search engine marketing (SEM)
2. Search engine optimization (SEO)
3. Banner ads
4. E-mail marketing
5. Web 2.0 strategies
Consider this:
Internet advertising revenues jumped 33% in the third quarter of 2006 compared to 2005; totaling $4 billion. --Interactive Advertising Bureau/PricewaterhouseCoopers, November 2006.
North American advertisers spent $5.75 billion on search engine marketing in 2005, a 44% increase compared to 2004. --Search Engine Marketing Professional Organization, January 2006.
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Content Writing (Copywriting)
Content writing is probably one of the most creative marketing tools used since the beginning of the advertising era. Some form of content (with promotional purposes) may include but not limited to: direct mail pieces, tag lines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
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Procurement Services & Product Sourcing
These services are tailored to companies that do not have an “in-house” product sourcing team and need access to specific resources such as: raw material, equipment, computer upgrades, and human resources; therefore, it is more cost efficient and makes more logistical sense for a consultant to be dedicated to these important tasks.
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IT Infrastructure Consultation
Maximize your company’s technology usage and application efficiency. My IT consulting services serve as a complement for an overall company restructuring plan to “upgrade” your business infrastructure to a more modern, faster, and practical one. The primary goal of my IT consulting services is to meet the client’s needs by solving problems using a more efficient and trendy technological approach. Make technology work for you.
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Executive Organizer Services
The average business person faces a daily avalanche of information--e-mail, snail mail, faxes, memos, reports, revisions, agendas, appointments, files, bills, etc-.-and is nearly swept under by the sheer mass of all this stuff. If that description resonates with how your workplace is, then you need an EXECUTIVE ORGANIZER. My services as a business consultant and executive organizer will include specific and strategic tasks to put order to chaos, streamline paper flow, set up filing systems, develop a more accountable and dependable workplace, rearrange schedules, delegate tasks, redesign and update computer networks, cut costs, enforce office budgeting, and even create quiet times to maximize efficiency. These services are tailored to business owners, human resource department officials, & company executives.
Enjoy the benefits of a well organized and efficient workplace and unlock your business FULL POTENTIAL by streamlining your current activities and gain a competitive advantage over the competition.
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