Computer 3D Renderings and 3D Animation is a vital tool of expression in the field of Architecture. It is a language to interpret form, space and time. Its immediate role is to project to the public's mind the designer's vision of art and his perception of beauty and structural balance.

Nowadays it has increased its importance especially in Marketing and Advertising. It is the major tool for selling Real Estate Properties or even for selling products of all sorts. It has become a narrative tool between designers and buyers, a communication link for the common laymen and the sophisticated artist and designers.

With the use of photo-realistic simulations, the audience can appreciate images of the proposed development that are the closest thing to reality short of building the structure itself.

Buyers can effectively visualize the way a building appears within the context of the actual cityscape as well as the interior space that people will work and live in.

Designers can effectively solve design problems using 3D modeling, and can accurately simulate color schemes and actual lighting conditions of a design development proposal. It is also an effective tool in decision making and design solutions.