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That impact, ideally, is one of recognition and instant recall of the company/product/service that the logo represents. Each repetition - whether on a package, a flyer, a vehicle, a uniform - will reinforce whatever message the logo is subliminally sending out.A very successful example of a fully integrated advertising/publicity effort is the current UPS campaign. The image-makers at UPS have a profound understanding of the need to present a completely interfluent marketing message to the buying public.
We spoke with a brand manager in the UPS corporate office in Atlanta and checked out some things about their “brown” image campaign. The multi-media marketing drive began just about six months ago, on March 25, 2003. Concurrent with the “brown” theme, the company acquired retail mailbox stores, providing even easier access to the company’s services.
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