Award Winning Logo Design
Colors play an important role in expressing feelings. Certain colors, if used appropriately, would convey a feeling of trustworthiness, where as other might invoke feelings of mistrust. The choice of colors is usually influenced by this factor and also by your personal likes and dislikes. many a time we have observed clients go for certain colors because they like even though their company logos ended up looking contrary to what they promote to service or sell.An iconic treatment of a logo involves a simple and some times clever representation of an item associated with a product or service the company promotes. Incorporating a stylish and simple gavel in a auction company logo is a good example. Iconic logos do not have too much detail and border on being abstract. The designers expertise determines how clever the icon is. A clever icon would always demand respect from the audience.
Illustrative logos are much more elaborate and harder to design and represent. They are the best among all treatments. To establish an illustrative logo as a brand in a highly competitive market, an illustrative logo is the best solution. Illustration in the logo goes beyond iconic representation and involves very clever and intricately detailed logo that would inspire awe in the audience. Elements of the illustrative logo can then be used in stationery and related promotional material to give the "look and feel".
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